Kenneth Cole ad wins creative prize

Shoemaker’s campaign walks over the competition

An ad campaign created for the Kenneth Cole clothing company and printed in Metro New York has won a top media creativity award.

The campaign won the prize at the Global Creative Awards, run by Metro International, Metro’s parent company, at a ceremony in Lisbon, Portugal, last week.

It was judged the best integrated media campaign to run in any of the Metro newspapers worldwide.

The campaign ran in Metro New York in February this year to coincide with New York’s Fashion Week.

Entries were first shortlisted by local juries, then Metro readers were invited to select a winner from each of Metro’s countries, with a national winner being forwarded to the global finale.
There, a jury of top media personalities chose the grand prize winner.

Robert Genovese, Vice President of Media at Kenneth Cole, said in a statement: “Thank you Metro and its readers for acknowledging our work celebrating diversity in a year when our brand turned 25.

“Additionally, thank you Kenneth for being such an inspiration and supporter of the creative process. We look forward to the next 25 years of raising Awearness.”

Metro International publishes a total of 84 daily newspapers in 23 countries worldwide, reaching a daily audience of more than 23 million urban readers.